About New Image

About New Image

Founded in 1984, New Image International is one of the pioneers of health products and direct selling in the Asia Pacific region.

Our Founding Chairman, Graeme Clegg, has championed the health-giving benefits of colostrum, the linchpin ingredient for many of our products, for more than 27 years. He is an internationally respected expert on its properties.

Based in New Zealand, New Image International reaches customers through a growing group of independent representatives in Australia, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Africa, Taiwan and now Thailand and India.

These days, few fast growing companies last for more than five years and only a handful last for 27 years. New Image’s enduring success is based on four key attributes: great products, effective systems, incredible people and an entrepreneurial spirit.

Mission Statement

New Image will provide an equal opportunity for people worldwide to unite and enhance their quality of life through sustainable free enterprise marketing of high quality products in accordance with our commitment to health, financial security and personal development.

Our goal is to enhance the health and well-being of people throughout the world, leveraging the power of colostrum as the essence for life.

Great Products

New Image was the first and is one of the world’s largest retailers of colostrum, the most exciting health product in the world. A portfolio of proven products from the best-selling Alpha Lipid® Lifeline® to the Bio-RejuvTM range of skincare products provides an opportunity unmatched in Direct Sales. New Image has succeeded because customers keep buying our products; the unique colostrum product range makes it unbeatable!

Systems and People

A core team of industry leaders has developed an advanced networking system for Asia Pacific. With electronic and interactive communications, online presentations and coaching workshops, New Image has the complete support programme for the new person. “We believe there is an entrepreneurial spirit in everyone”, says founder Graeme Clegg. “All you have to do is release it.”


Become the most successful free enterprise marketing company in the world.
Ensure maximum profit for the maximum number of people.
Provide environmentally sound products and manufacturing processes.

company_sidebar New Image has been the recipient of a number of Business Awards for its entrepreneurial efforts over the last decade.